If decision makers are willing to view social media tools as a component this can help boost companies reputations, and business.
Yelp being a primary example the reviews become increasingly important to potential consumers. Whether you own a restaurant, retail chain, or dessert spot, customers are always giving feedback on Yelp and what they’re saying has a lot of influence.
For those thinking,”shouldn’t I focus my efforts on learning the latest tips about Pinterest and other cutting-edge social media platforms? Isn’t yelp just old news?” With 70 million registered users and over 30 million reviews posted on the site, Yelp shows a dominant force when it comes to social review sites.
Most businesses know the value of increasing their star rating on Yelp. 75 percent shows that customers turn to the site to make decisions for all sorts of local businesses. Whether businesses are looking to increase in-store traffic, average dollars spent, or just the quality of reviews, reviews sites like Yelp are big opportunities for businesses. There is no better time to take control of your social presence.
A couple tips for businesses to take to draw attention from potential consumers.
TIP ONE: Most businesses on Yelp only have a couple of poorly shot photos, that are usually taken by individuals that have visited the business. This is a huge opportunity for a business to stand out!
Hire a professional photographer to shoot a handful of engaging photos that will inform people what they’re in for when they come visit. Show off the food, and the decor.
TIP TWO: Respond to reviews, respond calmly and respectfully no matter what comments were being made. Show that others perspectives are important.
TIP THREE: Take advantage of Yelp’s additional resources. There are “Yelp for Business owners” section as well as the “Businesses owner’s Blog” where you can stay on top of the latest tools as they become available.
Beese, J. (2014). How Businesses Can Benefit From Yelp Reviews [Infographic] | Sprout Social. Retrieved October 27, 2016, from http://sproutsocial.com/insights/yelp-reviews-infographic/
S. (n.d.). 7 Ways to Use Yelp to Improve Your Local Business : Social Media Examiner. Retrieved October 27, 2016, from http://www.socialmediaexaminer.com/yelp/