CoverGirl newest edition

James Charles is a well-known beauty blogger from New York, but now is trending on social media because he is now CoverGirl first male model ambassador.

Charles, first began documenting his work on Instagram about a year ago. His short videos went viral last month as well as having more then 430,000 followers.

“aspiring makeup artist” is what he calls himself, Charles has never had any formal make-up training. But he has some serious skills in what he does. Charles decided to post his first YouTube makeup tutorial seven months ago and since then he has received 70,700 subscribers. He even has a Snapchat Galaxy Filter.

This 17-year-old is about to have another breakthrough moment under his beauty belt.

CoverGirl spokesmodel Katy Perry broke the news early Tuesday morning and said, “Honored to have the pleasure to announce the very first COVERBOY, James Charles!” she wrote on Instagram.

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James will start out as the face of the brand’s latest mascara launch “So Lashy!” he will also be doing ads, commercials, and more.

“This is literally the coolest thing that’s ever happened to me,” Charles said. “I mean, i’m basically, like 12-years-old, so not many cool things have happened in the first place, but this is definitely is the icing on the cake.”

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“All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful,” CoverGirl executives said.

“James Charles is no exception one year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many faces of his personality, serving as an inspiration to anyone who might have been afraid to do the same,” CoverGirl executives states.

It’s nice seeing a fresh new face representing Covergirl, and for the first time ever it’s a guy. So many are excited to see what Charles is able to bring to towards the company as well as hoping being the first male ambassador will help inspire those that need it.

Sources:
Allen, B. K. (n.d.). CoverGirl taps YouTube star to be its first CoverBoy. Retrieved October 13, 2016, from http://www.prdaily.com/socialmedia/Articles/21575.aspx

Underwood, K. (n.d.). 5 Reasons Why We Already Love James Charles, CoverGirl’s First Male Ambassador. Retrieved October 13, 2016, from http://www.usmagazine.com/stylish/news/covergirl-enlists-james-charles-as-first-male-ambassador-w444388

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A new partnership?

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We all can agree a go-to place for coffee, and drinks its Starbucks. Individuals go there day in and day out weather it be studying, catching up with a friend, or having a team meeting. Starbucks is just the first place that pops up as a ‘meet up’ place. The business is also the current market leader, its on demand and constantly growing. However both Coca-Cola and Dunkin Donuts are hoping to partner up and cut Starbucks sales.

Starbucks Corporation, as been selling ready-to-go drinks since 1994 and it controls about 97% of the United States ready-to-go drinks, and they also share an equal partnership with PepsiCo.

Dunkin’ Donuts chief executive, Nigel Travis said “Our customers, especially younger customers, want to have a Dunkin’ ready-to-drink iced coffee. It’s one of the fastest growing segments of the packaged-goods industry.”

Coca-Cola will produce and distribute ready-to-go drinks at Dunkin’ Donuts coffee starting in the early next year 2017.

Coca-Cola will manufacture, distribute, and sell the product, Dunkin Donuts will make its first attempt to help conquer the ready-to-drink coffee/tea category. This is more then a 2.3 billion market, and according to statistics, Starbucks has been head strong in the industry for years.

“We are delighted to be working with The Coco-Cola Company, a world-class partner that will provide us with world-class consumer access, by bringing ready-to-drink Dunkin Donuts coffee to the refrigerator of grocery, convenience stores and mass merchandisers, as well as inside Dunkin’ Donuts restaurants, across the United States,” Dunkin Donuts CEO Nigel Travis said.

With this new partnership it’s going to be a game changer! Starbucks wouldn’t be the only go-to place for having drinks on the spot as well as a place to sit and socialize.

With this new product introduction it’ll help individuals take notice of Dunkin Donuts more for existing and new consumers, as well as drawing in a younger crowd to sit and visit.

2016 Presidential Debate

As everyone was probably sitting in there living room Monday night, watching the presidential debate as Donald Trump and Hillary Clinton go at it!

USA Today reported:
“Twitter spokesman Nick Pacillio called it the “most tweeted debate ever,” though final numbers were not available. There were 10 million tweets during the first presidential debate in 2012, according to Twitter.”

Politico reported:
“Nearly 55 million people viewed debate-related live videos on Facebook, the social media said Tuesday morning.

After the debate Monday night, both Twitter and Facebook were getting repost about the debate as well as making comments related to the event. However Trump was the subject of conversation, 62% of the tweets and post were about directly and about him versus 38% were about Clinton.

Trump was the center of attention within the week he dominated in online interaction and conversation, but this doesn’t mean that people were shedding Trump in a positive light. Analysts says that Clinton dominated in the debate Monday night.

CNN reported that voters agreed that Clinton came out ahead. “Hillary Clinton was deemed the winner of Monday night’s debate by 62% of voters who tuned in to watch, while just 27% said they thought Donald Trump has the better night, according to CNN/ORC Poll voters who watched the debate.

Both Clinton and Trump use social media as outreach to potential supporters, as they still continue to do that even after the debate.

With the outpouring of political expression on Twitter, Facebook, Instagram, and other social media outlets Clinton’s team sent supporters an email asking them to “advocate on every online platform on the night she does head to head with Trump. -CNet reported

Even though Trump had a million more mentions then Clinton, both candidates tea were active and responsive online throughout the debate.

As this debate was interesting, a lot of people can agree that Trump should take some time to prepare for the next debate him and Hillary will have.

Skittles!

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Donald Trump Jr. tweeted Monday morning an image using skittles in comparison to Syrian refugees to try to promote his father Donald Trump presidential campaign.

The image stated “If i had a bowl of skittles and i told you just three would kill you. Would you take a handful? That’s our Syrian refugee problem. Following with a tweet quoting “This image says it all. Let’s end the politically correct agenda that doesn’t put America first. #trump2016″

Within a snap of a finger, this tweet went viral. Twitter users were responding quickly with unpleasant tweets. Advertising age reported over 30,000 mentions were garnered to the candy by Monday night.

It didn’t take long for Skittles to issue a response. Vice President of corporate affairs Denise Young issued a the following statement” “Skittles are candy. Refugees are people. We don’t feel it;s an appropriate analogy. We will respectfully refrain from further commentary as anything we say could be misinterpreted as marketing.”

It made a major impact when Skittles saw this problem and reacted quickly. Vice President Denise Young, was getting a lot of positive tweets about how she went about the situation.

“I’m surprised they didn’t tweet this cool-headed statement from @Skittles, but Denise Young is getting Twitter props for her response.”

“This is a thoughtful and humane response to hateful stupidity.”

These are just two comments that were tweeted by individuals, as there were many others that appreciated Skittles statement. Like, stated before for Skittles to react and responded they way they did helped the image of the candy. And showed that they were well aware of what was going on and being said on social media. They didn’t want to get too involved, or to say something that might be interrupted in the wrong way. They made one statement that was less then 3 sentences but got praised, because it was straight and to the point which had others glorifying the brand moves.

Citation/resource
Winchel, B. (2016, September 22). 3 crisis lessons from Skittles’ refugee tweet response. Retrieved September 22, 2016, from http://www.prdaily.com/Main/Articles/21440.aspx

Teens making a difference in the community

There was a 14-year-old boy from Louisville, Kentucky who went viral on social media due to his act of kindness. He took off his shoes and gave them to a homeless man. We hear stories about these kind of things all the time, but it’s still so nice to know that their are still people who care about the less fortunate.

“We saw a homeless man who had holes in his shoes, and without hesitation, Laron Tunstill Jr. (a.k.a. Ron Ron) took the shoes off his feet and gave it away,” Reynolds, 30, told ABC News. Laron sat down as the homeless man told his story. The homeless man told Laron about all the things he has went through such as loss, hurt, and just feeling completely lost with life. These stories are usually hard to hear, how can someone go through so much hardship and have no one by their side who can help them? “Laron was very moved by the homeless man story,” Reynolds, 30, told ABC News. ht_teen_gives_shoes_homeless_man_mem_160908_12x5_1600Teen making an impact on this homeless man when he gave his shoes away.
Photo from: Courtesy PurpMe/Facebook

There’s always a back story in why individuals care enough to help another that’s in need. Laron went through a “bad phase” growing up which most teenagers do. Laron grew up in a bad area and where he would hear gunshots all the time. Being and living around the streets affected him emotionally, physically, and mentally, but now he is focused on helping those that need it as well as wanting to bring each individual he talks to closer to the lord.

This 14-year-old is truly inspiring, and i’m sure many can agree. At such a young age he has probably gone through more then a normal pre-teen should. But he has built himself up and has the determination in helping those in need as well as bringing he/she to closer to the lord.